The Framing Conversations Approach

This approach involves setting the framework for focusing on certain themes in a conversation. It encourages people to channel their energies in a certain direction and achieve certain results. When appropriate, it can be used to encourage them to find solutions.

The approach is sometimes used by leaders, facilitators and others who bring people together explore specific topics. They recognise that the way they frame the conversation can have a profound on the process and the outcome.

Let’s look at one huge issue in the UK – Brexit. The way this controversial topic has been framed as evolved since the referendum. 

Before the June 2016 vote many people framed the conversation in terms of sovereignty. Rightly or wrongly, it focused on the UK having the right to control its own economy and laws.

During the subsequent years the framework for the conversation began to change. Professor Anand Menon pointed out that from 2022 onwards it focused more on economic issues. The conversation began to focus on whether the UK was financially better or worse off since leaving the EU.

The framework for each of these discussions produced different kinds of responses. Ardent Brexiteers maintained that Brexit not been implemented properly. Many other people began to look at the economic case for having better relations with the EU.

Frameworks Can Encourage People To
Channel Their Energy In A Certain Way

The frameworks approach is one I was introduced to early in my work with people. Different conversations ensured if you asked, for example:

“What are your personal goals?” rather than “What are your problems?”

“When have overcome challenges successfully?” rather than “When have you failed?”

“How can we try to find – as far as possible – win-win solutions?” rather than “Who is to blame?”

The framework you use in a conversation can have a profound effect on the way people channel their energy. It can encourage them to focus on certain topics and, when appropriate, achieve certain results.

Let’s return to your own life and work. Looking ahead, can you think of a situation where you may want to follow elements of the frameworks approach?

What may be the specific situation? What may be the framework you want to use? How can you use this in a way that, if appropriate, increases the likelihood of getting certain results?

If you wish, try tackling the exercise on this theme. This invites you to complete the following sentences.

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